We help fitness, home service, and hospitality brands convert followers into paying clients through social media strategy that sells.

Rich Social Studio is a boutique social media agency that builds strategy, manages content, and grows revenue for local businesses ready to invest in marketing that works.

I build brand-aligned content that connects with real people and converts. My work combines creative direction with data-driven strategy to help local businesses grow through social media that feels human and sells. I’ve managed accounts across fitness, home improvement, and hospitality, each with one goal: turn followers into paying clients.

Ready to stop guessing and start growing?

1.5+ Years of Experience

Social media strategy, content creation, and growth for small businesses across industries.

7+ Accounts Managed

Brands in fitness, home services, events, skincare, and digital coaching.

62.8% Average Engagement Growth

Based on client data tracked over a 90-day period across four industries.

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What Sets Rich Social Studio Apart

After managing social media for 7 brands over the past 1.5 years, I’ve learned what drives growth and what wastes time.

My approach is clear, data-driven, and designed to help small businesses show up confidently and convert consistently.

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I Don't Chase Followers, I Build Communities.

Virality means nothing if it doesn’t convert. I help brands attract people who care, engage, and take action.

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You'll Always Know What's Happening

No ghosting, no vague updates. You’ll get transparent reports showing progress, insights, and next steps.

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I'm Platform-Native (Not Cross-Posting Everything)

Each platform has its own rhythm. I design posts that fit where they live, so your brand feels natural and intentional everywhere.

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Here’s what that looks like in action →

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Featured Works

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Atrium Training Facility

Atrium is a private training facility in Los Angeles focused on high-touch coaching and community. Despite a strong in-person brand, their social media presence didn’t reflect their premium experience or drive consistent bookings.

⚡ Strategy

• Content Framework: Developed a content calendar blending trainer-led Reels, class highlights, community event coverage, and educational carousels to build authority and drive bookings.
• Community-First Approach: Shifted focus from generic gym content to real people. Spotlighted members and trainers, featured events, and created conversation-driven captions to make the space feel inclusive and aspirational.
• Visual Identity Refresh:
  • Designed a bold, grounded look that combined dark, moody backgrounds with clean white text overlays
  • Used consistent, studio-lit Reels and high-contrast photography to reflect strength, confidence, and modernity
  • Maintained a sleek, no-frills grid that’s aligned with their “all transformation, no intimidation” positioning

Results (90 Days):

• +63.6% increase in profile actions

• +127% growth in top Reel views (1,971 in Sept vs. 867 in July)

• +62.9% jump in overall impressions

• More trainer features = higher trust and more bookings

Check out their Instagram yourself.

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Club EMF

Club EMF is a digital-first strength training platform led by Coach Erica. While the brand had a loyal base, its social content wasn’t converting followers into Hero Offer members or clearly communicating the long-term value of its app-based coaching.

⚡ Strategy

• Content Framework: Built a structured content calendar focused on Reels, educational carousels, and strength myth-busting posts. Emphasized clarity, repetition, and consistent CTAs linked to the Hero Offer.
• Coach-Led Authority: Positioned Erica as both expert and motivator by leveraging her direct voice in Reels, Form Fix Fridays, and motivational breakdowns. Prioritized high-retention captions, clear workout visuals, and value-first storytelling.
• Visual Identity Refresh:

The Impact: Over the course of three months, this strategy delivered:

• +127.3% increase in top Reel views (867 in July → 1,971 in September)
• +19.2% increase in Instagram interactions from August to September
• +238% boost in Facebook visibility due to cross-platform content repurposing
• +66% increase in post output with a stronger mix of reels, carousels, and soft-sell promotions
• Clearer messaging → more clicks to the Hero Offer funnel and consistent follower engagement

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🪩 Next Step